Curriculum
Course: MAR 330 Principles of Sales
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Curriculum

MAR 330 Principles of Sales

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Text lesson

Chapter 1: What is Personal Selling?

• Personal selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service

• Developing a personal selling philosophies includes three prescriptions:

– Adopt marketing concept

– Value personal selling

– Become a problem solver/partner