MAR 101 Introduction to Marketing

MAR – 101 Introduction to Marketing is a self-study course whose grade is based on a mid-term examination (25%), case study (25%), and final examination (50%).  This course of study consists of twenty lessons based on the readings from the textbook.  Students should read the entire text of all the reading assignments.  There are no formal homework assignments, but students are encouraged to take the chapter quiz at the end of each lesson.  These quizzes may be turned in to receive a grade and/or instructor comments on the student’s progress.
Course Description:
This course is devoted to the study of marketing and the marketing system involved with the task of marketing products and services. It focuses on the mechanisms that new ideas and products are brought to the market. It deals with how to manage existing products in a dynamic competitive environment. The overall purpose of this course is to become acquainted with the application, analysis, synthesis, and evaluation of the theories and practice of marketing. This course teaches how to develop marketing plans based on an understanding of issues associated with: pricing and costing, buying behavior, market segmentation, channel management, and other marketing topics as they are applied to the marketing goods and services.

Learning Outcomes:
Upon successful completion of the course, students will be able to: