COM 101 Public Speaking

Hogan, J. Michael Andrews, Patricia Hayes Public Speaking and Civil
Engagement 4th ed (Pearson, 2017).
ISBN-10: 0-13-431994-X
ISBN-13: 978-0-13-431994-0

Students can obtain this text book from the following source:

https://www.pearson.com/store/p/public-speaking-and-civic-engagement/P100003097221/9780137554577
All reading and (optional) homework assignments referenced in this syllabus
refer to this text

1) In addition, it is recommended that students have access to
MyCommunicationLab®, by Pearson. This can be accessed here:
https://www.pearson.com/store/p/public-speaking-and-civic-
engagement/P100003097221/9780137554577

2) The following study guide will be made available upon enrollment:
Hogan, J. Michael Andrews, Patricia Hayes PowerPoint
Presentation for Public Speaking and Civic Engagement
4th ed (Pearson, 2017).

Lesson Overview

Lesson 1: Democratic Citizenship and the Ethics of Public Speaking
Read Chapter 1

In this lesson, the students look at democratic citizenship and the ethics of public
speaking. The students study public speaking and civic engagement. The
students examine the rhetorical tradition and the ethics of speech. The students
study deliberation and demagoguery in the twenty-first century and identify the
responsible citizen-speaker. The students look at the legal and ethical issues in
public speaking with respect to the responsible citizen/speaker.

Lesson 2: Listening and Speaking in a Democratic Society
Read Chapter 2

In this lesson, the students study the speaker-listener partnership and examine
the barriers to good listening. The students study critical listening and the proper
way to prepare oneself for speaking. The students focus on how to build and
deliver a speech. The students study passivity syndrome and the idea of mental
games. The students look at the problems of short attention spans, stereotyping,
and distraction. The students study guidelines for improving listening and how to
listen with a purpose. The students study setting and audience with respect to
increasing the impact of the speaker’s ethos. The students study the importance
of being aware of nonverbal communication and how to communicate
nonverbally. The students also look at the visual dimension of critical listening.

Lesson 3 – Speaking with Confidence
Read Chapter 3

In this lesson, the students study how to prepare to speak. The students learn
how to recognize your relationship to the audience and the situation. The
students learn how to find relevant material and present a reasonable argument.
The students learn how to give your message structure and speak directly with
your audience. The students prepare for speaking with confidence with respect
to communication apprehension. The students learn how to address substantive
issues to which you are committed and focus on civic engagement. The students
learn to speak with conviction and be well prepared. The students study how to
develop a positive attitude. The students learn how to practice for your speech
and anticipate the speech situation. The students learn relaxation techniques to
practice and how to practice active listening. The students study how to
acknowledge the potential benefits of moderate communication apprehension
and maintain a sense of perspective.

Lesson 4 – Diverse Audiences in a Democratic Society
Read Chapter 4

In this lesson, the students study diverse audiences and how to identify individual
listener needs and values as well as communal needs and values. The students
learn how to focus on gathering information for audience adaptation and use
ongoing strategies for audience adaptation. The students learn about
stereotyping in terms of age, gender, race and ethnicity. The students look at
intercultural factors such as religion and learn to focus on seeking common
ground. The students study how to focus on individual needs and values by
reinforcing feelings of security, love, and a sense of belonging. The students
study how to help listeners feel confident and appreciated by others and helping
listeners realize their own potential. The students learn to identify audience
values by focusing on the saliency of key group memberships and gathering
information for audience adaptation.

Lesson 5 – Developing Significant Topics
Read Chapters 5

In this lesson, the students study how to find a suitable topic and narrow it down
the topic. The students learn to differentiate between personal concerns and
community issues. The students study the importance of brainstorming topics of
public concern and focusing on civic engagement. The students learn how to
use the internet sources to locate topics of public concern. The students study
ethical obligations in selecting a topic such as focusing on accuracy and
objectivity. The students study the purposes of public speaking and how to craft
to a specific purpose. The students learn how to construct a thesis statement
and study the guidelines for constructing a thesis statement.

Lesson 6 – Responsible and Productive Research
Read Chapter 6

In this lesson, the students study how to begin your investigation by finding
relevant information. The students look at speech building as a creative
enterprise and examine the creative process. The students study productive
note taking and the importance of drafting as you investigate your topic. The
students learn how to utilize library resources and differentiate between virtual
and actual visits to the library. The students learn how to highlight databases as
a research tool and search the World Wide Web. The students learn how to
gather information through interviews and how to prepare and conduct the
interview. The students study how to cite the sources of quoted and
paraphrased material and the guidelines for incorporating material.

Lesson 7: Supporting Your Ideas
Read Chapter 7

In this lesson, the students study the importance supporting ideas with evidence
and facts. The students study how to using actual and hypothetical examples
through narratives. The students look at how to use statistical support using
averages. The students examine the reliably of statistics and differentiate
between descriptive versus inferential statistics. The students study using
personal testimony and differentiate between lay and expert testimony. The
students study how to test evidence for accuracy. The students look at the
importance of recency, completeness, source reliability, and audience
appropriateness.

Lesson 8: Organizing Your Speech
Read Chapter 8

In this lesson, the students study the importance of good organization and how to
determine when an idea is a good one. The students look at how patterns of
organization connect ideas and how to use transitions and transitional devices.
The students study introducing your speech and concluding your speech. The
students learn to state ideas clearly and with simplicity. The students look at
situational considerations and study when to use chronological or sequential
order. The students look at spatial order, categorical order, climactic order, and
cause-and-effect order. The students examine problem-solution patterns and the
motivated sequence as a special problem-solution pattern. The students study
the narrative patterns of organization and guidelines for organization. The
students learn the importance of the introduction and how to capture and
maintain the listener’s attention. The students learn how to use rhetorical
questions and when to use humor. The students examine how to stress
relevance and establish credibility. The students look at how to make an
effective conclusion through summarization. The students study the importance
of challenging the audience in the collusion with appeals and visualization of the
future. The students look at the importance of summing up and referring to the
introduction at the end of the speech.

Lesson 9: Outlining Your Speech
Read Chapter 9

In this lesson, the students study the basic principles of outlining and look at
different types of outlines such as working outlines, formal outlines, and keyword
outlines. The students look at the importance of using a consistent system and
focusing on a single idea. The students learn about using words sparingly and
writing out key portions of the speech. The students study the importance of
using legible notes and how to give yourself delivery hints. The students look at
the benefits and drawbacks of using speaking notes openly.

Lesson 10: Using Language Effectively
Read Chapters 10

In this lesson, the students study effective use of language and meaning. The
students examine the symbolic nature of language and differentiate between
denotative and connotative meaning. The students look at the importance of
using language that is clear and accurate as well as familiar to the audience.
The students study using abbreviations and acronyms vs. using concreteness
and specificity. The students look at the importance of avoiding clichés, empty
words, and distracting language. The students learn how to construct sentences
to promote clarity and when to use repetition and restatement. The students
study the importance of using short, concise sentences and active, vivid
language. The students study when to use figures of speech. The students look
at how to use simile, metaphor, antithesis, irony, alliteration, personification, and
oxymoron when appropriate. The students study using rhetorical questions and
parallelism. The students look at how to use language that is appropriate to the
situation and context. The students study contextual factors affecting audience
perceptions. The students look at the principles of good delivery with respect to
the situation and audience expectations. The students study the importance of
dressing for the occasion and establishing eye contact. The students learn how
to reinforce ideas through gestures, movement, and facial expressions. The
students study how to use an effective speaking voice and study volume, rate,
pitch, and clarity. The students study the differences between impromptu
speeches memorized speeches, and manuscript speeches. The students learn
how to prepare for and respond to audience questions and foster a respectful
attitude toward listeners.

Lesson 11: Delivering Your Speech Effectively
Read Chapters 11

In this lesson, the students explain the ethical issues involved in delivering your
speech. The students are introduced to the basic principles of effective delivery.
The students explain the advantages of delivering your speech
extemporaneously. The students study the difference between sounding good
and being sound. The students compare and contrast different styles of delivery
and list the strengths and weaknesses of each. The students learn to anticipate
audience questions and explain appropriate ways of responding to them. The
students examine the principles of good delivery and study how to respond
appropriately to audience questions.

Lesson 12: Supporting Your Ideas Visually
Read Chapters 12

In this lesson, the students look at the functions and options of presentational
aids options for presentational aids. The students look at how visual aids provide
emphasis, provide support, and promote clarity. The students study highlighting
using graphs to communicate data. The students look at different options for
presentational aids such as computer-generated slideshows. The students study
visual aids such as flipcharts, poster-board drawings, displays, handouts,
objects, models, and transparencies. The students look at how to effectively use
slides and slide projectors as well as other audio and video equipment. The
students examine the guidelines for preparing and using presentational aids.

Lesson 13: Speaking to Inform
Read Chapters 13

In this lesson, the students study different types of informative speeches and how
to organizing the informative speech. The students study the functions of
informative speeches such as sharing ideas and information, raising awareness,
and articulating alternatives. The students look at speeches of description,
demonstration, and explanation. The students study the informative oral report.
The students look at the different aspects of organizing the informative speech
using either chronological or sequential patterns. The students look at spatial
patterns, categorical patterns, and causal patterns. The students study how
audiences learn from informative speeches and examine the role of the listener.
The students study motivation with respect to capturing and maintaining the
audience’s attention. The students look at the importance of relevance, novelty,
and variety. The students emphasize the goal of helping listeners learn. The
students study how to limit the number of details and when to use restatement
and repetition. The students learn to look for ways to involve listeners actively
and getting listeners involved.

Lesson 14: Persuasive Speaking in a Democratic Society
Read Chapter 14

In this lesson, the students look at speaking with respect to public controversy in
terms of questions of fact, value, and policy. The students study the ethical
question of appealing to audience emotions. The students study the concepts of
trustworthiness, competence, and open-mindedness. The students learn about
the contextual factors influencing ethos and how to bolster your own ethos with
the ethos of reputable experts while also strengthening your ethos with personal
experiences. The students learn about the need to show your audience that you
have considered different points of view. The students learn how to develop a
dynamic, audience-centered delivery. The students study the importance of
using affective language and identifying shared values.

Lesson 15: Arguing Persuasively
Read Chapter 15

In this lesson, the students learn how to effectively argue persuasively. The
students study different tools the students can use such as claims, evidence, and
warrants. The students study different forms of reasoning such as inductive,
deductive, causal, and analogical. The students study how reasoning and
evidence can be misused with faulty analogies and the slippery slope. The
students study false cause and the post hoc fallacy. The students look at the
disconnected conclusion and appealing to tradition. The students study hasty
generalizations and the fallacies of personal attack. The students look at the
burden of proof and guilt by association. The students study the false dilemma
and “begging the question”.

Lesson 16: Speaking on Special Occasions
Read Chapter 16

In this lesson, the students look at ceremonial speaking in a free society. The
students look at different occasions for ceremonial speaking such as
remembering the past and honoring heroes. The students study how to
emphasize shared beliefs and values and use any occasion to offer inspiration
and encouragement. The students look at the different forms of ceremonial
speech such as the speech of introduction, the welcome and farewell addresses,
and presentation/acceptance speeches. The students look at commemoration
and commencement speeches as well as tributes and eulogies. The students
study inaugural and keynote addresses and look at the after-dinner speech. The
students look at style and delivery in ceremonial speaking and how to use vivid
language and imagery. The students study sermons with respect to rhythm and
cadence.

Lesson 17: Speaking and Deliberating in Groups
Read Chapter 17

In this lesson, the students study public deliberation and how to engage in
dialogue. The students look at how deliberative dialogue works and the benefits
of public deliberation. The students study group structures that encourage
dialogue and deliberation such as study circles. The students study different
factors that influence effective group deliberation. The students look at different
types of public deliberations such as group presentations, panel discussions, and
symposium presentations. The students examine the guidelines for deliberating
in groups and how to approach a deliberation with a group orientation. The
students study the importance of participating actively and maintaining an
attitude of open-mindedness. The students also study the importance of listening
carefully, constructively, and critically to others.

The student’s final grade will be based on a final examination. Examination questions will cover all topics covered in the readings. Students will have two hours to complete the final examination.  Students will be assigned a number grade from 0-100. A letter grade will also be issued in accordance with the following scale:

90-100 – A
80-89 – B
70-79 – C
0-69 – non passing